What about print or web advertisements catches your eye? Personally a great headline paired with a cool photo can sell me just about anything.
Your next project is to create an ad for a product. This could be your favorite watch, drink, shoes, hat, etc. My only criteria for this product is that it is something you can bring in to school to photograph.
I'll explain the project at more length in my following blog, but for class today I'd like you to thumb through magazines or check out the following link
http://www.google.com/images?q=product+advertising&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&source=univ&sa=X&ei=pot_TeuiK4XSsAOkwPSWBg&ved=0CGAQsAQ&biw=1202&bih=860
and check out all the different kinds of ads. By the end of class I would like you to turn in the answers to these questions along with ads from the magazine or print from online to back your answers.
1. What style of photography do I think works best for selling a product.Why?
2. Find a headline that you think is catchy
3. Find an ad that doesn't work well, why?
4. Pick a product photograph that catches your attention and explain how you think it was photographed.
After you've completed and turned in the above questions, please take some time to explore your options in Photoshop Elements. Part of this project will require touch up or even changing up your photo in this program. Play around with the program to find out what fun changes you can make to an ordinary photos. Adjust the contrast, color, cropping. This is just an exercise to see what the program can do.
On Thursday we'll start the conceptual process of creating your ad.
